Strategic Management for Bunkers Indoor Golf Center Essays

Strategic Management for Bunkers Indoor Golf Center Essays Strategic Management for Bunkers Indoor Golf Center Paper Strategic Management for Bunkers Indoor Golf Center Paper Bunkers Indoor Golf Center is a great place for people of all golf abilities to enjoy the game of golf all year. Bunkers brings 42 different golf courses from around the world to the people of Spokane. Anyone can play the most popular courses in as little as one hour, if they are playing by themselves or about three hours if playing a foursome. In addition to the great courses Bunkers will offer professional golf lessons, professional club fitting, a nine hole putting green, and four soft white sand bunkers for chipping practice. Bunkers is a great place to learn and enjoy the game. To ensure the business gets off on the right foot management has conducted a SWOTT analysis and a balanced scorecard. Strategic Management and Planning Strategic management is the process of creating and implementing decisions that will enable a company to achieve its long-term objectives. It is the process of specifying the companys mission, vision and objectives, developing policies and plans, often in terms of projects and programs that are designed to achieve these objectives, and then allocating resources to implement the policies, plans, projects and programs. Strategic management seeks to coordinate and integrate the activities of the various functional areas of a business in order to achieve long-term organizational objectives. (Wikipedia.org, 2009) To ensure Bunkers Indoor Golf Center is organized properly form the very beginning the company will utilize the four functions of management. These four functions are as follows, planning, organizing, directing and controlling. Strategic Planning is a process for determining what a business could become and how it can achieve that goal. It takes a look at the full potential of the business and tries to link the businesss objectives to the actions and the best way to achieve them. Strategic Planning offers a systematic process to ask and answer questions confronting a management team. The first step to great management is planning. This is the most important step as it will set the stage for everything to follow. Because Bunkers Indoor Golf Center (Bunkers) is a new company it is still working out the bugs; planning is always an ongoing process. The company plans everything from the type of advertising to the way it handles employee performance evaluations and everything in between. During the strategic planning stage management is busy identifying goals, objectives, methods, and the resources needed to carry out those methods, including employee responsibilities and dates for completion of tasks. During this planning stage the owners have employed several types of strategies; the first being a business plan, followed by program planning and strategic planning. In the business plan the owners will identify the growth of the business and set a plan for the first five years. This plan is the most important in the beginning because it is the one the banks look at to determine if the business has direction. It includes financial goals, hiring of additional employees, objectives, a mission and the keys to success. It is a large plan and is used as the blueprint for the other plans. As leaders create the business plan, the company will concentrate on the programs and strategies it will use to gain and retain customers. The programs consist of a discount program, complementary items for customers, and many other considerations. During this planning stage Bunkers tried to find programs that would be beneficial to the company and its customers and help it to retain existing customers and gain new ones. At this point, its owners are making the decisions regarding employee dress codes, code of conduct, the employee hand book, and deciding on the way it should evaluate employee performance. The owners will also decide what steps they would use during employee discipline, and what they could offer employees. Each part of the program planning stage opens the door to another. The strategy phase of planning is essential to the success of Bunkers. It includes the types of advertising, how to gain new customers, how to retain existing customers, how and where to market the business, as well as who to market to. The strategy phase is the most exciting because it offers a chance to be very creative and make new connections. This area of business is very competitive and requires a great amount of time and effort to acquire customers. This phase will be the most enjoyable and is one that can never be stopped, it is essential to continue growing. Knowing how to create and manage a strategic plan is essential to the success of the company both in the beginning and during its continued success. The business owner cannot afford to ignore the planning stages of the business and it is something that cannot ever be stopped. The overall success of any business can be contributed to the effort and dedication put into the strategic plan as well as the management of the plan. It is an essential part of the business and must be maintained and revised as the company grows. Mission Vision Statement An important function of the strategic plan is to create a mission for the company. In some cases this can be difficult, but rewarding to the company if done correctly and honestly. The mission statement should be a clear representation of the companys purpose. It should incorporate meaningful information that addresses concepts such as the moral/ethical position of the company, public image, the target market, products/services, the geographic area and expectations of growth and profitability. (Center for Business Planning, 2009) The vision statement is a different concept altogether, although sometimes confused with a mission statement. A vision statement is a description of a desired outcome that inspires, energizes and helps the company create a picture of the target. The best vision statements for result areas describe outcomes that are five to ten years away, although some look even further out. (Time Thoughts, 2008) To get the business off to a good solid start a mission statement was created. It was done so to give the owner, management, employees and the customers an idea of who the company is and what it wants to do. The following is the mission statement for Bunkers Indoor Golf Center. Bunkers Indoor Golf Center (Bunkers) is an oasis for all golf junkies of all abilities, from low handicappers and weekend golf warriors alike. Bunkers is dedicated to providing enthusiastic customer service and support to golfers who demand the best golf experience possible in an indoor environment. Bunkers is also dedicated to providing the largest and broadest selection of virtual golf courses in Spokane. Bunkers brings together a team of dedicated people who love golf and believe it is their job to help its customers to enjoy this great game even more. Every employee shares the same commitment to excellence, a commitment that will assure that each and every customer has a rewarding and enjoyable golf experience. This simple one paragraph mission statement sums up the company and its goals to help them better enjoy the game of golf. The mission statement gives the customers and employees a general guideline and can help them understand the motivation behind Bunkers. It is important that everyone involved with the company understand this and is ready to help meet and exceed the customers expectations. The vision statement is a completely different process all together. This statement drives the company forward to achieve its long term goals. Bunkers vision statement is relatively simple and direct. Bunkers is committed to making people happy by providing a consistently high quality experience that emphasizes the complete golf experience in an indoor setting. This vision statement is short to the point and shows the commitment that Bunkers has to strive to exceed the golfers expectations. Spokane is a small city and is home to several excellent golf courses. However, due to the logistics of the city, some of the more famous and exciting golf courses are difficult play. The owner has had the opportunity to play some of the countrys best courses and when talking to other golfers found that most weekend golfers would love to play these, but given their ability or finances they would not or could not play them. Bunkers has teamed up with the leading golf simulator company in the world (Full Swing Golf) to offer these famous courses to the golfers in Spokane. Without the cost or fear the golfers of Spokane can play 42 courses from around the world year around without leaving the city. In addition to the low handicappers and weekend warriors, Bunkers would like to work with the local school golf teams to offer a year around practice facility to help develop their skills. The schools can reserve tee times in the same manner as the general public but at a discounted rate. The passion for golf runs deep at Bunkers and as such would like the opportunity to expose as many first time golfers to the excitement the game offers. To aid in this Bunkers wants to work with the Boys and Girls Clubs, Boy and Girl Scouts and Big Brother and Big Sister Clubs. There are so many children that would never have to opportunity to experience golf; Bunkers feels it is necessary to reach out to as many as we can in an effort to promote the game of golf and to broaden the experiences of their life. Golf teaches many life lessons such as patience, determination and perseverance as well as teaching etiquette and promoting health (when walking a course). Todays youth can learn form golf and i t is a sport they can play their entire life. In an effort to meet the desires of all golfers, Bunkers will host virtual golf tournaments, complete with prizes, offer golf lessons, a putting green and soft white bunkers for chipping practice. The tournaments will consist of three rounds and golfers can play their rounds anytime during the week. This will give them the best opportunity to compete and enjoy the experience. Golf is a game that can be fun frustrating, to say the least it is the only game the owner loves to hate. It teaches so much and can be so enjoyable, fresh air, clean environment, polite people, and exercise. This is why Bunkers want to promote the sport year around. Spokane has long winters and as such the opportunity to play is limited to only a few months. Bunkers will be open seven days a week, 12 months a year. With this schedule golfers can keep their golf groove all year and get better and shoot lower scores. Understanding the wants and needs of the customers is essential to the long term success of any business. If a company stops valuing its customers or neglects to listen to their questions or concerns, the company will become stagnant and possibly end up shutting down. Having a road map to the follow in the form of a vision statement is essential to the long term grow and success of the company. The vision statement helps customers and employees see where the company wants to go and the tools it will use to get there and when it plans to do so. Just as important is the mission statement. It is the foundation on which the company is built. Without it the company would most likely not exist. SWOTT Analysis In an effort to create a successful business Bunkers management has conducted a SWOTT analysis. Management conducted the SWOTT and included economic, legal/ regulatory, technological, strategy, structures, resources and culture analysis. Economic SWOTT Economic factors play a large part in building of any business. As a strength to keep business loans to a minimum Bunkers will lease the simulators from Full Swing Golf (FSG). The company offers lease with the option to purchase after 24 months. The simulators are the largest upfront expense; however, the lease gives Bunkers the opportunity to allocate funds to other important categories. Bunkers has found a location that will be convenient to customers, the lease a full service lease that includes garbage, water, electricity and snow removal, it is also a graduated pay format, beginning at the , lowest monthly payment and increasing yearly until the payment meets the full cost. This will be important as the cost will remain low while in the early stages of growth. The need to hire employees that have a passion for golf is necessary, as such Bunkers would like to offer a competitive wage to keep employees excited about work and excited about the game. Washington has a minimum wage of $8.55 per hour. Bunkers intends to pay a starting wage of $10.00 per hour and increasing after a performance review at the six month mark. The business loan will be needed to build the enclosures for the simulators, the platform for the chipping green, the platform for the putting green, and the sand for the greens. Office supplies will also come out of the business loan, computer for the office, cash register/computer, and general office supplies. The weakness for the new business is the need for a business loan. The need to rely on outside funding is necessary; however, it can be a weakness as we will have to pay back a loan for several years. In addition the need for a loan to start, the economy will play a large part in the interest rates the business can get. The recent dip in the economy may force those that would be regular players to cut back or maybe not to play at all. This is the most frightening aspect of the business. To keep people playing we will offer specials and packages that will enable golfers to play regularly. The opportunity portion of the economic SWOTT is the most exciting. This is where Bunkers can be creative and make plans for growth. The opportunity for growth is great. Spokane is a golf friendly community and has long cold winters. The need for a place to keep the golf groove is necessary and offers the potential for growth. Bunkers will also increase customer visits by hosting tournaments and prizes for the winners. IN addition to tournaments, Bunkers will offer golf lessons, swing analysis, club fitting, and a small amount of Bunker logo items, most likely hats and shirts. The threat portion is the most frightening. To be realistic management had to think about the current economic situation and decide if now is the best time to open a business is. Management feels it is a good time. Other factors management took into consideration were will other similar businesses open and offer the same entertainment, will golf shops offer more simulators and simulator activities (swing analysis, club fitting), will employees offer free golf to friends and family, taking away from profits (we will set up family discounts to combat this), great summer weather will be large threat to the business. Legal/Regulatory SWOTT Bunkers would like to develop relationships with the children clubs of Spokane as well as the local school golf teams. The legal aspects of this will be in the creating of a contract that benefits both parties. To avoid having a city business license that is very expensive, Bunkers ahs decided to open the first location in the North Spokane area, it is a growing area ( residents and business are all moving north) where business licenses are less expensive. Starting the business with only a few employees will reduce the amount of payroll tax, unemployment tax and work comp cost. The cost of the permits as well as the time it take to obtain an alcohol permit is a weakness. This is time consuming, it include an in depth look into the past of the person applying for the permit. It takes months to obtain the permit and it is subject to random visits by the state. Bunkers will offer only beer and wine, however the permit is still the same for all businesses selling alcoholic beverages. In addition to the alcohol permit the state also requires the company to obtain a food handler permit. Costly and always requiring training for employees this is also time consuming as well as costly to the company as it has to pay the employees for the time they spend taking the tests. The opportunity to build relationships with the children clubs and schools is a a great opportunity. The contracts will help the children expand their horizons and also give them the opportunity to learn a new game or improve at it. The contracts will include stipulations that state Bunkers is not responsible for the care of the children and a parent or guardian must be present to allow play. The biggest threat to the Bunkers is injury to customers. All customers playing in the chipping area will be required to sign a release of liability. There is always the chance of sand in the eye or getting hit by a club or ball. Under aged drinking is another threat and will be dealt with according the state law. Strict rules will help elevate this problem. Parental guidance is also necessary to avoid injury and to keep the business from the liability of children. Technologic SWOTT Having a business that depends on technology can be exciting and frightening. Full Swing Golf offers the best golf simulator on the market. They are constantly improving the graphics as well as introducing new golf courses. To help increase revenue Bunkers will try to incorporate the newest courses, most recent graphic cards and the best projectors and screens available. As hardware is used it wears out and can slow game play. To combat this issue we will constantly maintain the equipment and run diagnostic test of the machines to ensure fast reliable use. Technology is finicky. Depending on it can be a weakness in its own. Slow computers, projector bulbs, damage to sensors can all create havoc in the business and reduce profits. Full Swing Golf offers maintenance plans to protect against los in revenue. In addition to the maintenance plans Bunkers will contract with Networks Rx a computer networking company to ensure our cash register/computer, office computers and simulators all work and are connected using quality servers and materials. Technology is always changing; this can be an opportunity and a threat. As technology changes we must change with it. New faster servers can create the best game play possible. New courses, new graphics and better graphic can help the company grow and will create lasting customers. Incorporating additional elements such as swing analysis, club fitting, and lessons can also be attributed to changing technology. The largest threat is a down computer system. Bunkers is dependant on technology to function. Having down system will prove a debilitating factor, without it the company cant function and will see a loss in revenue. This will prove fatal if it is a lasting issue. Having Networks Rx at our disposal will help alleviate these potential issues. The biggest trend in technology is always changing computer systems. Faster processors, better graphic cards, more memory in servers and new golf courses will be a great trend. The need to keep up with this is essential and can also be seen as a threat, weakness, trend and strength if utilized. Bunkers will be the place to go in the long cold Spokane winters. Strategy SWOTT Strategy is necessary to compete in a competitive market. Spokane does not have a indoor golf center, and word of mouth advertising, strategic fliers and a radio spots will be necessary to Bunkers growth. Using the school golf teams and the children clubs will be necessary to the word of mouth advertising and the growth of the business. In addition marketing the business, utilizing golf tournaments to increase the customer base will be a great strategy. Bunkers would also like to incorporate professional lessons, club fitting to entice customers. Bunkers is a place a golfer of any age can enjoy a full round of golf, a positive aspect of the courses elderly golfer and young golfers can play a round with out the strenuous effort. Bunkers is a ground up business and is in need of constant marketing and upgrading to keep people interested. That will be the most challenging portion of the business. The management team will need to be proactive when the weather changes and use promotions to keep player coming back during the summer months. Spokane summers are gorgeous and people will want to play outside. Management will need to promote the tournaments, climate controlled area, professional lessons to keep people playing indoors all year. Opportunities will be numerous in the strategy area. Holding tournaments that golfers can participate in any time during the week, professional lessons and club fitting will also be an area that will keep people coming back. Bunkers will use the positive image of working with the boys and girls clubs and schools to its advantage and as a strategic opportunity to gain a hold on the community. To keep customer happy and excited to play Bunkers will offer discounted rates depending on the number of golfers in the group. As always the threat of a new business opening and taking customers is always a threat. The perfect summer weather in Spokane can also be seen as a threat to the strategy Bunkers uses. As noted in prior sections the threat of golf stores using simulations in their shops may reduce the lessons and club fitting. The game play will always be a strong point of Bunkers as it is the main focus of Bunkers. The use of technology to create customer email lists will be a beneficial tool. Management will create the list and email specials, promotions and tournament results. In addition to the above listed uses of email Bunkers will also use this portal for suggestions comments and reservations. The use of email will also fit into the technology strengths and opportunity portion of the SWOTT. Structure SWOTT Bunkers management will seek the best most qualified employees possible. The strengths of this company is based on the golf experience of its management team. The owner and his family are avid golfer and have played some of the best courses in the country. To keep the business moving in the right direction nit is necessary to hire individuals that have a love for the game and like using technology. The application process will include phone calls to previous employers; letters of recommendation from school coaches (for students) and student must maintain at least a 3.0 gpa while employed. To maintain the best possible work force Bunkers will utilize regular performance reviews. Weakness will include hiring students. This is not a weakness in the traditional sense; this will be in the sense that management will have to plan for students to take time off for extracurricular activities like golf tournaments and other school and family activities. Technology is a large part of the business and as such it is imperative to hire those that have a love for technology and passion to keep customers happy. Opportunities to hiring students are to expand their knowledge of technology and to give them real world job experience. By requiring students to maintain a certain gpa will help them achieve long term goals and will help management create a positive atmosphere. Using student part time workers will help the company save money in benefits and unemployment taxes. In addition to broadening the horizons of the students we can help them learn technology skills and problem solving skills that will be beneficial to them as they mature. Threats of having employees are normal to all businesses. Management can reduce these by educating employees, utilizing safety rules, hiring positive, motivated trust worthy people will reduce threats as well. Hiring students may cause an increase in employee turnover. To reduce this we will educate, train them and offer positive enforcement to maintain eh best employees possible. Resources SWOTT Bunkers is owned by an avid golfer, and has access to country club professional golfers and high school golf coaches. In addition to the golf pros Bunkers has built in technology company in Network Rx, that can help maintain and trouble shoot office servers, and networks. Some of the funding will come in the form of bank business loan and personal holdings. The need for a business loans is a weakness for Bunkers. The need to tech support professionals to keep the company moving and to keep customers playing is a weakness to Bunker as well. Every golf simulator has proprietary software that only their technicians can repair. Depending on vendor technical support is costly, time consuming, can reduce the profits, and keep a system closed until the technician can fix it. Opportunities are great for Bunkers. Leasing the simulators on a lease to own helps the company save resource and still own the equipment at the end of the lease agreement. There are currently no indoor golf facilities in the Spokane area. An opportunity to grow and prosper is great in addition to give the people a great winter activity. Spokane is located in the Inland Northwest, one hour east of the Idaho Washington border and two hours south of the U.S. Canada border. Depending on outside tech support it costly and can take a great amount of time to receive new parts or for the technician to arrive to install or repair new parts. A positive trend for golf and Bunkers is the fact that there is always a new golfer. Everyday people try golf and Bunkers offers them a place to try it in a safe controlled environment. We will let children ages five and older participate with the participation or guidance of a parent or guardian. Culture SWOTT Golf has a culture of its own and Bunkers will try and maintain it to the best of their ability. Bunkers will offer a clean safe, environment for people to learn or advance their game. Management will build relationships with the children clubs in Spokane as well as the local golf teams and schools. Teaching children the game of golf can teach them things the can use their whole life, patients, perseverance and dedication. Golf is a game that one can play their whole life and Bunker looks forward to helping them start the right way. There are not too many weaknesses of this business from a culture standpoint. From a business standpoint, this business caters to only one demographic. By opening a business that offers entertainment to golfer only can be seen as shortsighted. However, golfers have the desire to play and in some cases it is a great place for good clean fun. The opportunity to expose someone to golf is something that Bunkers is excited about. Golf is a great game that anyone can play not matter age, color, or athletic ability. There is the chance that someone would never play a round of golf at an outdoor course, Bunkers offers them a place to try the game in a reduced amount of time. A person that has never played may not be excited about playing a game for three to four hours and not enjoying the game. Playing a full 18 holes in one to two hours is more enticing to beginners and people that are short on time. The threat of customers becoming bored with Bunkers is a threat management cannot take lightly. With technology constantly changing Bunkers can try to avoid this by updating courses as often as possible. Offering additional resources like lessons, club fitting, tournaments, snacks and beverages will help keep people interested and coming back. Balanced Scorecard The balanced scorecard is a strategic planning and management system that is used extensively in business and industry, government, and nonprofit organizations worldwide to align business activities to the vision and strategy of the organization, improve internal and external communications, and monitor organization performance against strategic goals. (Balanced Scorecard Institute, 2009) The importance of the balanced scorecard is to improve performance by focusing on what matters, increase focus on strategy and results and to improve the communication of a companys vision and strategy. This company has thought about for several years. He has jotted down plans, ideas, drawn floor plans and talked with bankers and even scouted out locations. Over the years, he has had time to think about the business and how he wants it to operate. The owner has spent a great deal of time trying to get ideas together to make this a place people will want to visit. The owner has planned for the simulators (the main focus of the business), the bunkers, putting green and even how to run a fun, convenient tournament. Before the SWOTT and the Balanced Scorecard, he never put a great deal of thought into the actual numbers and financial goals. Until five weeks ago this was just a dream. Now it is becoming a reality. Over the years the owner worked for several companies and found some of them had great corporate values and it trickled down to the employees and made them feel like they were more than just an employee. That is a feeling the author wants to create for the employees of Bunkers. He found that by giving the employees some basic instructions and letting them make decisions makes them feel they are valued and they are not taken for granted. By doing these little things and not micromanaging a company can reduce employee turnover and reduce expense in training and retraining and utilize those fund in other manners. The long term goals are relatively simple, Bunkers wants to grow and open stores in cities nearby, thereby offering more people the chance to play in a convenient location. In addition to this he wants to link the locations for tournament play. The values of Bunkers are derived from various sources; some personal experiences and others are derived from other successful business models. The author is a business owner and feels he has created a strong employee culture, high employee retention, sound business practices and he feels these same qualities can carry over to Bunkers. The basic values the firm will use in this business are the same that many use in their daily lives: respect, patients, honesty, and integrity. These values have served the owner well personally and will do the same in any business setting. He has created a successful carpet cleaning business with these values and feels he can build Bunker with the same. The mission of any business is to grow and prosper. Bunkers wants to do the same. The firms mission is to create a place where people can come to meet friends, play, learn and enjoy the game of golf. The company want to create a fun comfortable atmosphere where people of any ability can come to play or learn the game that they love. All too often the owner hears people say they do not want to play golf because it takes too long, they cannot walk that far, they are nervous to spend the money on a round and not like it. Bunkers can change that, There are no long walks, no galleries watching and making them nervous, It is a great place to see if golf is for them, and for those that play and enjoy it it is a great place to play courses once thought to be playable once in a lifetime. There is something for everyone young, old, high handicapper or low handicapper; there is a course for anyone. The SWOTT analysis forced the owner to take a good honest look at the business. He was a little intimidated in the beginning, but soon found it to be a valuable part of the strategic plan. After completing the analysis he was even more excited to continue the process and change the weakness to strengths in an effort to build the best most efficient business possible. Bunkers is dedicated to providing quality, safety and fun in a controlled atmospheres. By following the SWOTT and the Balanced Scorecard Bunkers can avoid some of the pitfalls of opening and operating a ground up business. The SWOTT is a necessary tool and should be utilized by the management team of Bunkers Indoor Golf Center. Golf is a great game enjoyed by millions of people and Bunkers want to bring the fun to everyone year around.

Research proposal and introduction and literature review Paper

Proposal and introduction and literature review - Research Paper Example The research will seek to know if politics has any influence on the political decisions of people. It will seek to identify if the media directs the public on what to think and what to do. The research will also investigate on whether the public opinions on political aspects are based on the information  supplied  to them by the media. Voting is one of the biggest political arenas that involve the public and in respect to that, the research will seek to know if the media decides where the public cast their vote during an election. In the past people have considered the media to be the source of political enmity and even have accused the media to be the cause of various political ethnic clashes. The research will seek to know if the media participates in creating political enmity between people of different ethnicities and races. To be able to dig out the above information and make viable conclusions, the research will use three different research methods. It will interview the selected participants using present research questions and record their feedback in order to know their opinions. The research will use questionnaires that will contain research questions. In order to gain valid information, it will include multiple answer questions and open-ended question so as not to limit the interviewee. The final research method will be observation. The researcher will observe the public reaction on prevailing political topics and the gauge the influence of the media on decisions and stands made by the public. The research will also use the available literature in books and journals to study the influence of the media on political behavior of the public According to Popkin, the media have a great influence on how voters make their choices during elections. He argues that the larger percentage of the society makes decisions on whom to vote for based on the media TV stations or

Domination of Anglo-Saxon Corporations Essay Example | Topics and Well Written Essays - 3000 words

Domination of Anglo-Saxon Corporations - Essay Example The elections in Germany in 2005 focused greatly on the role of corporations in the modern economy, and the change of governments marked the start of the embedding of Anglo-Saxon brand of corporate responsibility (Davis 2005). Corporate social responsibility (CSR) has become the hotbed of debates over the passage of time not only in the US but in many countries of the world as the public has become more aware of the impacts of giant corporations and their dominance of the markets. CSR relates to the notion of the responsibility that the corporations owe to other than their shareholders. Anglo-Saxon corporations have acquired large shares of the market over the period of time, particularly in European nations and in Asia. In these regions, the debates are ensuing between Anglo-Saxon shareholder capitalism and stakeholder capitalism. Proponents of Anglo-Saxon shareholder capitalism are of the perspective that the companies should only pursue the interests of their shareholders. On the other hand, stakeholder capitalism argues that corporations should also take into account the interests of the local community and their employees (The Economist 2002). The debates have also come to include globalization. It is argued that Anglo-Saxon corporations have used globalization to dominate other social and political institutions to further their own interests. Dr. ...For the most part of the previous century, the Anglo-Saxons have been the major ethnic dominating group. In the modern era, they are the producers of more than one-third of the total economic output all over the world. The Anglo-Saxon countries include the five countries i.e. America, Britain, Canada, Australia and New Zealand. The countries have gained dominance not only economically but also in the political arena and other aspects of governance such as the army, culture of the country and the moral values. Statistics report that the countries are the producers of US$20 trillion output of a total economic ou tput (GDP) of $58 trillion; the US alone makes an output worth $14 trillion (The Casual Truth 2010). This has contributed greatly in the countries gaining dominance in the financial market (such as through IMF and the World Bank), the oil industry, where six large corporations control a major proportion of the market. The Anglo-Saxons are not a major ethnic group in the world, yet these $14 trillion individuals remain as the some of the richest and powerful consumers of the world (The Casual Truth 2010). The great extent of the power of these corporations has enabled them to become a politically dominant force. The UK and the US are two of the five members of the UN Security Council. If countries want to pass a Bill on climate change, it is likely that there are little chances of the acceptance of the Bill if the US does not agree to it.

2006 Fifa World Cup Germany History Essay

2006 Fifa World Cup Germany History Essay In these few years, because the economy recession, many industries have been affected, such as tourism industry, airline industry, auto industry and so on, the event industry is not the exception. There are two definitions of event from Business Dictionary (n.d.), occurrence happening at a determinable time and place, with or without the participation of human agents. It may be a part of a chain of occurrences as an effect of a preceding occurrence and as the cause of a succeeding occurrence, and arrival of a significant point in time. In project management, an event marks the point in time when a task is completed. There is many type of event in the industry, such as promotion event, marketing event and so on. This report will focus on one sport event, Fifa World Cup 2006 in Germany. At the beginning of the report, it will give the history of football, the World Cup and the background of the World Cup 2006. Economy, another beneficiary, security, infectious disease issue, sponsor, s ocial impact and environment are the main parts. At the last is the conclusion. 2. History of football: Football is a worldwide game, and it can be said that (FIFA, n.d.) it is the most popular game in the world, and its history is more than a hundred years. It was begun in 1863 in England, originally rugby football and association football was the same thing, when they were branched off, the Football Association in England was formed becoming the sports first governing body. It can be said actually this was a type of exercise date back to the second and third centuries BC in China. In that time, it was called Tsu Chu, the material and the size of the ball was different, of cause, the rule was different. 3. History of the World Cup: The first World Cup tournament was taken place on Uruguay in 1930 (BBC, 2001), at that time just had thirteen nations competed, and just only four European countries. The final winner was the host Uruguay, and the second was Argentina. In 1934, the game was moved to Europe, and Italy both hosted and won the game. In 1938, the game played in France. As we know, because of the World War II, the tournament had to be stopped and then the tournament returned to South America on 1950 and Brazil hosted it. It was the most chaotic in World Cup history, and many teams had a long way to travel between matches. Because of the aftermath of World War II had passed, so the event was moved on to Switzerland on 1954. In 1958, perhaps the worlds greatest player (Pele) was appeared, and the country that was to dominate world football for the next 12 years. In 1962 the tournament was returned to South America. The games location was changing between Europe and South America, in 1966, it came back to th e home England, and it had an exciting final in Wembley. In 1970, football got into another special time because of the satellite technology, and pitch red and yellow cards were used for the first time in Mexico. In 1974, the World Cup became the new FIFA World Cup and it was hosted by West Germany. In 1978, the final was between the Dutch and the host Argentina. Spain hosted the tournament in 1982, the involved teams were expanded from 16 to 24. In 1986, the World Cup was back to Mexico, another greatest player was appeared at that time, Diego Maradona of Argentina. The 1990 tournament was returned to Italy, finally West Germany took the crown from Argentinas hand. 4. 2006 game background: The last FIFA World Cup was opened on Germany on 2006, it could be said that it was the biggest event on 2006 (FIFA, 2006a). At the semi-final, Italian put down the host team Germany, it was a hard road, they had to spot-kick to terminate the game. At the end of the game, Italian team handed the World Cups crown. There was a historical time on the final game at Berlins Olympic Stadium, a French player got a red card, he was Zinedine Zidane, one of the greatest players in the world. The World Cup was not the stage for the Italian, the host team finished as top scorers with 14 goals, thereinto five goals were from the Golden Shoe winner Miroslav Klose. The football month was not only attracted 3,359,439 spectators (FIFA, 2006) to attend matches in the 12 great stadiums, but also there was over 30 billion people watched those match through TV, internet etc globally. 5. The economy The economy was one of the benefits the host country could get. Fortunately, this event gave very positive effect to the country, its economy and improved countrys imagination; actually, some events can lead the local economy down (DW, 2006). It was generated over 300 million Euros from tourism industry, 2 more billion Euros from retail and 50,000 jobs were created during the World Cup weeks (4 weeks). 40 million was made from ticket sales, the World Cup Organising Committee said that the net profit was 56.5 million Euros and they would put the money into German Soccer Federation (DFB) and German Soccer League (DFL). It was announced that, the DFB earned around 140 million Euros from the event (DW, 2006). Other numbers, Germany used nearly 4 billion Euros to hold the mega event, and 15 million more visitors had been welcomed by Germany. 6. Another beneficiary: The benefit was not just the Italian had, there was another major winner children (FIFA, 2006b). A joint fundraising campaign which was called six villages for 2006, and it was between SOS Childrens Villages and FIFA. The campaign was collected over 21 million Euros, this money would give to over eight hundred orphaned and abandoned children globally. Furthermore, over five thousand children and one thousand would be benefited from a new ancillary social and educational projects. 16.2 million Euros was the total number on collection, which was from three thousand people, and they pledged their support to SOS Childrens Villages as sponsors (FIFA, 2006b). Originally, the organization thought that those sponsors might make a long term commitment to SOS Childrens Villages and they were expected to support an additional one million Euros per year on next over five years, but the total income was expected to over 21 million Euros (FIFA, 2006b). In addition, FIFA donated the income, which was from fines in yellow and red cards at the Germany World Cup, the number was over three hundred thousand Euros. There were many other companies donate money to this campaign, such as the Infront Sports and Media, they donated all proceeds generated from the commercial public viewing licences in Germany, it surpassed seven hundred thousand Euros. Another big income, which was from the FIFA World Cup TV Ticket Show, it generated more than six hundred thousand Euros into the campai gn. Moreover, many famous footballer, such as Pele, Shevchenko, Rooney, Cannavaro etc, they took time from their busy plan to support this fundraising campaign. Through this fundraising campaign, we can see that, during the mega event, it can generate a big number of money and they will use this event to do some other activities such as the fundraising campaign, but we have to consider, it has a good side but it may has a bad side too (FIFA, 2006b). 7. The impact on security: Because of the World Cup event is globally, there was some problem on security area. For example, around two hundred football team fans were arrested by police during the match between German and Polish, and it made a big chaos for the event and the city (Kelso, 2006). Actually this happen had been predicted before because of the two sides of fans would bring their enmity to Dortmund stadium. Although this trouble was happened in the city centre during the game, the people who were inside the stadium were still focus on the match. One of the reasons why the Polish did it was because they had resentment at their opponents behavior at the past. Another reason was because some hooliganism involved. On 2005, there was another demonstration clash between Polish and German, and the result was quite badly. Before the match day, fifty five people had been arrested by German police and four of them carried knife, but it was not enough to stop the problem, at the end of it, around two hundred fans had been arrested by the police in the city centre (Kelso, 2006). A French policeman, he dead because of the two sides fans crashed at the 1998 World Cup. There was an example of the impact on security, because this was the mega event, everything become happened wa s possible and those consequence should be considered (Kelso, 2006). 8. Infectious disease issue: There were some health issues during the global mega event. Actually, the 2006 World Cup was related to some infectious disease, and here was an example in Munich in International Broadcast Centre (IBC) (Eurosurveillance, 2006). A group of people with gastrointestinal symptoms was informed on the local health department on 15 of June. The local health department began to do something for it at that evening, if they did not do that, the consequence would be hard to measure. Those patients came from different countries, such as Mexico, the United States and so on. They had a same point, it was they were all employed by IBC temporarily. At that time, the hygiene precautions were immediately begun, such as disinfecting surfaces and providing hand disinfection liquids in sanitary areas, and multi-language information leaflets was given to people, the local health department also checked the other people through peoples stool sample, unfortunately there were five were proven to be positive for norovirus. Afterward, genotype GGII.4-2006a had been found and totally there were 61 cases of gastroenteritis were linked to the norovirus outbreak in Munich. When you look this example, will you consider to go to this mega event? In this kind of mega events specially on global events have some health issues are quite normal, it just depends it will be serious or not and how to solve the problem by the organization (Eurosurveillance, 2006). There were some other infectious disease events during the World Cup event. For example (Eurosurveillance, 2006), it was reported the biggest measles outbreak was related the event in Germany. The situation was concerned by the Pan American Health Organisation (PAHO) and it had been rising, visitors were also given warning by various European national public health institutes during the event. Totally, 1406 measles cases were found in North Rhine-Westphalia between 1 Jan and 7Jun 2006, when the World Cup began, the number of cases still increased. Another infectious disease event was an outbreak of haemolytic uraemic syndrome (HUS) in North Rhine-Westphalia, Lower Saxony, Hambury and Schleswig-Holstein in Northern Germany, and 15 cases were found totally (Eurosurveillance, 2006). 9. The World Cup and its sponsors: Totally, there were 15 sponsors such as Yahoo, Budweiser, McDonalds, Gillette, Toshiba Philips and so on, they had to pay a heavy of cost to be called as an Official Partner of the mega event (Times, 2006). Furthermore, there were six national suppliers such as Postbank, ODDSET, Deutsche Bahn and so on, it was said that they had to paid around thirteen million Euro to use the rights of Fifa logos and trademarks on their advertising, it was a quite big amount of money. After the event, it was reported that although the demand was over supply, Fifa would make most of the money through the sponsorship deal, in fact, the agreement of the deal was worth over seven hundred million Euro. The problem was appeared, if Fifas exclusivity was not guaranteed no one would agree to pay the money to Fifa, and the contract was all according safeguard Fifas position for every eventuality. It was an example; there was an agreement with Hamburger Sportverein (HSV) for the use of its stadium in Hamburg. Obviously HSV has its own sponsor, AOL, and the stadium is always called AOL Arena Stadium. During the World Cup, the name was changed to Fifa World Cup Stadium Hamburg, Yahoo took the opportunity to become the title sponsor in this period of time and a legal agreement had been enshrined (Times, 2006). It had to be mindful the feeling on non-alcoholic drinks sponsors by Fifa, the Coca Cola. Totally (Times, 2006), there were 12 official fan festivals in those host cities, the contract with Coca Cola was that to supply of virtually every other drink. Because of Coca Cola, many milk suppliers became angry, because they had to wait Coca Cola agreed to supply non-flavoured milk product. It was said that (Times, 2006), brand protection is very important to the organization of the World Cup 2006 by Max Duthie, a sport lawyer with Hammonds. He also said (Times, 2006), Lawyers have been intimately involved in devising strategies and drafting legal agreements to prevent ambush marketing. He continued to add, Fifa will have been liaising, too, with local authorities and the police in order to prevent, as a hypothetical example, Pepsi turning up before a game and handing out thousands of Pepsi T shirts to fans, to that, once inside, sections of the ground could appear devoted to Pepsi. It was said that, in the UK trading standards officers always get involve with event organizes to flight with counterfeit merchandising and intellectual property infringement at sports event (Times, 2006). Actually, the local authorities were persuaded to help Fifa to clamp down on trade mark infringement, and it had been criticised in Germany. At that time, the trademark protection was not the responsibility of public authorities. The official list of licensed manufacturers and samples of their products were sent to customs, because Fifa wanted to protect their own rights. Anyway, it was just the tip of the iceberg although Fifa was fighting for themselves hardly. Ticketing conditions was another problem Fifa had to consider, they planned it carefully to prevent touting. This problem was not only on this event, it is an increasing global problem in modern football. There were some potential intellectual property infringement, such as player disciplinary issues and anti doping regulations, and those mean that when the event was begun, lawyers could not stop their work. We receive numerous queries from businesses who want to check that their campaigns do not infringe Fifas intellectual property. Like many rights holders in modern sport, Fifa protect their rights aggressively, so anyone thinking of exploiting the buzz around the World Cup for advertising purposes has to be very careful, Nick White, a sports lawyer with Couchman Harrington said that (Times, 2006). The inter relationship has never been complex that between sponsors, rights holders, teams, players and spectators, and it has never more intertwined with the law. Just before the World Cup kicked off, the chairman of Crystal Palace Simon Jordan caged his former employee Iain Dowie with his legal action. It is hard to be thought that this chairman was so rely upon to this post employment few years ago. The World Cup 2006 was not just between players, spectator, organization, local people, the government and so on, stakeholders had a quite big range such as lawyer. Something looks like very simple, but actually it is not (Times, 2006). 10. The social impacts from the World Cup 2006: It is known that all sport events have different range of impacts to the community, especially on host communities, sometimes they have focused on economic rather than the social effects. Social impacts have been identified as (Jones, 2007); changes in the structure and functioning of patterned social ordering that occur in conjunction with an environmental, technological or social innovation or alteration. Munich is an example. According a study (310 people was surveyed), 88% of people supported the strengthening of the sense of communities and the relationship improvement between people of different ethnic origin, over 50% of them agreed it strongly and only 8% of them disagreed (Jones, 2007). In terms of the quality of life becomes important. In Munich (Jones, 2007), the co-hosting of the World Cup 2006 led to an increase in shopping facilities was disagreed by 70% people. Therefore, the government used another way to solve it, it was to extend the opening time for shops in the city centre, and also it was allowed them to open on Sunday. Two-thirds respondents thought that, it was a positive impact, actually they prefer to go shopping on Sunday rather than on Saturday. Another impact was because the World Cup, related events have been increased. The World Cup gave a lot of benefit to the host city such as on economy, social well-being and so on. Because of the event, the city has been renewal, many respondents said that, the improvement of the local infrastructure, although the citys situation was not bad at before. It is a quotation from the local people (Jones, 2007), thanks to the good planning by the local council there was no chaos on the road as I am commuting between Munich to Nuremberg every day. Through the quotation it can be seen, the traffic was quite good during the mega event and the local council had done their work. Although there were a lot of benefits, there also had some disadvantages. For example, noise level was increased during the event (Jones, 2007). 11. The environment: Through the event, the organization and the government had done a lot, included on environment. It was a project called Green Goal (UNEP, 2006), its aim was to protect the environment, cut greenhouse gas emissions from transportation area and electricity generation during the event, defeating the waste mountain was another aim. The project was supported by the United Nations Environment Programme mainly. Because of the project, the greenhouse gas emissions had been reduced drastically, 50% from 3.2 million fans to take public transport (UNEP, 2006). Totally, 70% of journey had been made on public transport, foot or bicycle and it was just 30% made by private car (UNEP, 2006). 12. Conclusion: In conclusion, the World Cup 2006 tournament was a quite successful mega event in general, only the Olympic game can compare it. Actually, a mega event has to spend a lot of work on it, and the infrastructure could be complicated. This event led a lot of benefit to the country and those host cities such as on economy, generated a lot of jobs and revenue although the country had to spend a big budget to hold the game. However, there were some disadvantages, such as on security, health issue and so forth. Anyway, according to the study, the general situation was accepted by many residents. The next World Cup will be happened on this year, also it will have many impact for the host country on many area. Event is not always been succeeded, it could also be unsuccessful, so just wait and see for the next game.

Physician-Assisted Suicide Essay - Euthanasia Should Not be Legalized

Euthanasia Should Not be Legalized      Ã‚   "It is conceivable, that life can deteriorate to the point where persons lose their dignity and self-respect and are unable to communicate; life in such a form no longer meets meets the basic criteria of human- ness."   (O'Keefe, A1)   Under these circumstances only should Euthanasia be practiced and then only passively ("pulling the plug").   "Dutch Death", Euthanasia, doctor assisted suicide, whatever you want to call it, it should not be legalized.   Ã‚  Ã‚  Ã‚   People should live their lives for as long as long as it is worth living.   As long as someone can still have experiences and communicate with others, they should go on living. Someone may have six months to live and decides to end their life rematurely, saying that they are going to die anyway, why bother with waiting.   It is the same with anyone. Everyone will eventually die, so why doesn't every one just kill themselves now?   It is because there are things they want to do and see, there is life they still have yet to experience.   The same thing is true for a terminably ill person, they could do alot in that six months. They write an autobiography or a novel, do a lot of reading or traveling, who knows?   It has been said that trials and pain make us stronger.   Even if someone is in pain, that pain could make them mentally stronger than if they give up and take the easy way out.   Life is pain, everyone goes through pain in their lives, but most stick it out to the end, not giving up taking the easy way out.   As long as a person still is able to know what is happening around them and can interact with the world around them it should be... ...hey deemed fit for death.   Then perhaps we would become like a dog or cat and instead of bothering to heal us we would just be put down.   Who knows where it would end.   These examples are pretty radical, but once we take that first step there is no telling where it will end.      Ã‚  Ã‚  Ã‚   Sometimes change is needed in society, sometimes things must change to fit societies needs.   Some things, however, can never change;   it will always be wrong to steal, it will always be wrong to kill, and it will allways be wrong to kill someone. Works cited Henry, Sarah. "The Battle Over Assisted Suicide:   A Time to Die" California Lawyer, January, 1996 O'Keefe, Mark.   "Doctor Assisted Suicide:   Dutch Death" The Oregonian, January 8, 1995.   ppA1+ Shavelson, Lonny.   A Chosen Death;   The Dying confront Assisted Suicide, January, 1994

Declining Milk Sales Essay

According to a current study in Age and Aging, starting and continuing to drink milk at a young age can lead to improved physical ability and balance at an older age (â€Å"New study finds,† 2012). Because of milk’s inherent attributes of calcium, protein and vitamins A and B, milk has also been linked to bone strength, muscle strength and better eyesight, to name a few. So why have the US milk sales been slowly declining since the 1970s? A recent article on Forbes. com poses the same question. People are well aware of milk’s existence. The ‘Got Milk? ’ Advertising campaign was debuted in 1993 and won several awards for its ingenuity. It works wonders for getting people to think about milk, but that is only half the battle. The other half, and arguably more important, is getting them to drink it. Jonathan Baskin, the author of the Forbes. com article, believes this is what the dairy industry is failing to do by not compelling consumers to drink milk. â€Å"Memorable branding,† he states, â€Å"is not necessarily the same thing as compelling marketing†(Baskin, 2012). To illustrate this, Baskin offers a few ideas, including packaging innovation, partnering with companies and local sourcing. While I believe all three of his ideas are valid, local sourcing seems like it could be very beneficial, at least for the moment. Within the past few years, buying crops locally is becoming more relevant to many people. The thought of promoting local business growth and living a healthy lifestyle drives people to buy locally. So if a local distributor could deliver these local crops and bundle it with fresh local milk, consumers would be willing to pay for the convenience, healthy lifestyle and support of local businesses; at least that is the idea. Milk mustaches seem to be imprinted in our minds. We know milk is there, but we are not drinking it. In order to change this, the dairy industry needs to focus on giving consumers reasons to drink milk. Local sourcing and distribution of milk could be one solution to this. Proper research would need to be done to determine viability, and a new marketing strategy, possibly implementing the ‘Got Milk? ’ branding with a new local twist would need to be created; however, perhaps then we will finally be drinking more milk. Who knows, maybe cartwheels at 80 will be the new normal. References Baskin, J. (2012). Everyone ‘gets’ milk, so tell us why we should drink it. Forbes. com, Retrieved from http://www. forbes. com/sites/jonathansalembaskin/2012/12/17/everyone-gets-milk-so-tell-us-why-we-should-drink-it/ New study finds milk-drinking kids reap physical benefits later in life. (2012, November 15). Retrieved from http://www. prnewswire. com/news-releases/new-study-finds-milk-drinking-kids-reap-physical-benefits-later-in-life-179464301. html.

Relationship Interview Form Relationship With Someone Of...

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